On the 8s of every hour, every day of the year
Our most popular weather product among viewers, Local on the 8s is a two-minute segment that runs six times an hour every day on The Weather Channel. This signature segment offers truly localized forecasts, including current conditions, local radar and 7-day forecasts, for cities and towns across the country. Local on the 8s runs throughout the day at :08, :18, :28, :38, :48 and :58 after every hour.
Every hour of every day, millions of viewers turn to Local on the 8s for the most accurate weather information in their unique location. Using our innovative Star Technology, The Weather Channel simultaneously broadcasts more than 10,000 precise, up-to-the-second weather conditions around the clock. It's no wonder why countless consumers rely on Local on the 8s for their local weather.
Get local for a powerful connection
Tap into the power of The Weather Channel with a dynamic Local on the 8s sponsorship. A Local on the 8s sponsorship allows
you to make a relevant and timely connection with viewers throughout the nation.
As a matter of fact, a day-long Local on the 8s sponsorship builds more reach for your brand than any other cable news network,
creating an immediate impact. Plus, Local on the 8s allows you to connect with a new audience. That's because one out of three
Local on the 8s viewers do not watch other cable news networks.*
*Source: Nielsen NPower A25-54 Study, Only-Only-Both
Sponsorship details
A Local on the 8s sponsorship includes:
Total of 19 units throughout a weekday
(once per hour excluding long-form) or
Total of 16 units throughout a weekend
Each sponsorship unit receives:
Opening billboard
Logo during portion of the Local Forecast
30-second adjacent commercial
Plus, we offer the following special holiday sponsorships:
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Valentine's Day
Spring Time Change
St. Patrick's Day
First Day of Spring
Earth Day
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Mother's Day
Memorial Day (4-day)
Father's Day
First Day of Summer
Independence Day (4-day)
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Labor Day (4-day)
First Day of Fall
Fall Time Change
Election Day
Thanksgiving (4-day)
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First Day of Winter
Winter Holiday (2-day)
New Year's Eve
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