There's no question there's an appetite for weather-related content. The Weather Channel is the most-distributed cable network*, weather.com is the top content site on the mobile web**, The Weather Channel is the #5 most-downloaded iPhone app and the #2 most-downloaded iPad app of all time***. Reaching more than 155 million unduplicated consumers each month****, each of The Weather Channel's platforms offers incredible reach individually. Combined, they're an unstoppable force in reaching consumers and an incredible brand to advertisers.
The Weather Channel's transformation is happening right now — in primetime, throughout the day, and on every screen. Get ready for the new Weather Channel. Get ready to be informed. Get ready to be entertained. Get ready to be inspired. Get ready for change. Get ready for now.
Source: *Nielsen, April 2012; **Nielsen, November 2011, ***Apple, Feb. 2012, ****Magid Associates, Q1 2012