Mobile Ad Targeting Solutions

Geo-Targeting		Weather-triggering			Segment Targeting
Reach mobile consumers in your target markets with the most accurate geo-targeting in the industry. The Weather Channel Mobile uses the zip code or location information consumers naturally enter to get their forecasts to geographically target your ads.			Make your message powerfully relevant with weather-triggered ads. This unique ad solution allows you to target users who are experiencing specific weather conditions.			Whether you are targeting city dwellers or rural folks, hip young singles, proud parents or active retirees, our Segment Targeting product will help you reach your specific audience. We partner with industry leading provider Nielsen Claritas to leverage their PRIZM segmentation products, which allows us to created a highly-customized targeting solution for each individual advertiser. These targets are based on the geographic, demographic, lifestyle, and media habits of our users.

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Device Targeting		International
Target your ads to users of specific types of phones. Available targets include: Smartphones (Blackberry, Windows Mobile, PDAs) iPhones "Feature" phones (e.g., basic phones with mobile Internet access)			Reach international users who are coming to our site from abroad. Selected countries include UK, Mexico, India, Japan and the Russian Federation.