Reimagining Weather. Redefining Media.
- Mobile Web |
- Mobile Apps |
- SMS |
- Hyper Local |
- Ad Products |
- Ad Specs |
- Audience |
- Mobile Showcase
Mobile Advertising Guidelines
- Ads may not blink, shake, flicker or flash in a disruptive manner.
- Creatives should have a clean aesthetic look with core focus on imagery over text
- The look and feel of the ad cannot have alert icons or messaging or misrepresent a user's prompts as an ad. False functionality (a.k.a. fake buttons) are not allowed.
- Creatives can not include inaccurate weather imagery or imitate weather content.
- Ad must have a clear click thru when clicking thru to an application, call or other direct action.
- Animation can loop but animation length can only last for 30 seconds.
- Ads should be targeted to open a new window on click thru.
- No more than 10 creatives per line item.
- Click thrus must be optimized for the mobile or tablet device.
- All video and audio must be user-initiated.
- No misleading advertising, ad must reflect service or click thru.
- No Falsifying information within the ad to entice the user.
- No animated dancing characters.
- No inappropriate or revealing imagery.
- No brightly colored advertising just meant to catch the user’s attention.
- All ads are subject to review.
We adhere to the Best Practices and guidelines setup by companies such as the Mobile Marketing Association and IAB.
www.mmaglobal.com www.iab.net
