The Weather Channel is the world's leader in location-based service and our mobile platform is number one in
advertiser satisfaction 1.
We have 27 million monthly customers 2
using our mobile platform to plan their day and
organize their lives. And now, our local service is going hyper-local.
This spring, The Weather Channel rolls out first-to-market technology that delivers highly-targeted ads to a
uniquely-focused audience. It's a brand new way to reach people and it's as local, relevant and targeted as the
Mobile Hyper Local is coming to iPhone and
android apps, then mobile web, then tablet.
1 source: Advertiser Perceptions Fall 2011
2 source: comScore MobiLens