Audience Targeting
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Reach only the specific consumers you want to reach. Our suite of Audience Targeting solutions, available on all of our digital properties (online, mobile and desktop application), give you more bang for your advertising buck. Behavioral TargetingConnect with the right audience based on users' behavior both on and off weather.com.We offer a variety of targets based on weather.com contextual values. And through partnerships with industry-leading companies, we are also able to target in-market intenders, shoppers, travelers, influencers, planners across a wide variety of industries and interests. Segment TargetingWhether you are targeting city dwellers or rural folks, hip young singles, proud parents or active retirees, our Segment Targeting product will help you reach your specific audience. We partner with industry leading provider Nielsen Claritas to leverage their PRIZM segmentation products, which allows us to created a highly-customized targeting solution for each individual advertiser. These targets are based on the geographic, demographic, lifestyle, and media habits of our users.A true cross-platform solution, Segment Targeting is available on weather.com, Desktop Weather, and The Weather Channel Mobile. It's a wholly unique approach that goes beyond most data-driven approaches to let you get "inside the mind" of your target consumer. Contextual TargetingWeather touches all of us in countless ways. Because we provide valuable information that touches people's daily lives - and their passions - we can provide advertisers with unique contextual opportunities. Contextually targeted ads are placed within our lifestyle categories, which include everything from golf to gardening, so your message is seen within the perfect context.Personal interest categories include (but are not limited to): Demo TargetingMen, Women, Moms, Baby Boomers, Generation X, Millennials - you can reach them on weather.com. We offer a variety of demographically-based targeting opportunities, leveraging expressed (user-provided) age and gender, along with inferred Profile and Behavioral demographic information. |
Segment Targeting Examples:
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