Specifications Overview
Standard Ads Specs |
Additional Instructions and Guidelines
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For clients and agencies, we also keep our Creative Specifications updated on the IAB Creative Specs Database Site. |
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| Ad Size and Name | Max File Size | Creative File Types Accepted | Notes | ||||||||||||||||||||||||||||||||||||||
| 300x250 - Medium Rectangle | 40k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 300x600 - Large Rectangle Banner |
50k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 300x100 - Small Rectangle Banner |
20k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 160x600 - Skyscraper Banner | 40k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 728x90 - LeaderBoard Banner | 40k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 468x60(PreEmpt Advertising Only) | 20k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 120x600(PreEmpt Advertising Only) | 40k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| Pop Under: The following are allowable pop-under sizes: 720x300, 550x550 and 500x300. | 40k | Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). The following are allowable pop-under sizes: 720x300, 550x550 and 500x300. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | We only allow Pop-Unders via 3rd Party Vendors (No local hosting solutions). Please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| 125x125 Square Button Banner | 30k | .swf, gif, jpg; standard 3rd Party Tags (Please see our Third Party Ad serving policy for a list of accepted 3rd Party and Rich Media Vendors). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | If you are hosting locally with weather.com, we have documentation on specific flash file set-up in the instructions guideline above. If you are serving with a weather.com approved 3rd Party or Rich Media Vendor, please check if the specific vendor has publisher specs, or you can also use our specs located on the IAB Creative Specs Database for more details. | ||||||||||||||||||||||||||||||||||||||
| The following details creative and technical requirements for weather.com accepted Rich Media Ad Formats |
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| IAB Creative Specs Database: | For clients and agencies, we also keep our Creative Specifications updated on the IAB Creative Specs Database Site. | ||||||
| Placement: | Floating creatives are only permitted when run in conjunction with 300x250, 300x600, 728x90, and 160x600 positions. NOTE: Expandable ads are currently ONLY permitted in Top and Mid Level. **Mid Level expandable must be thoroughly tested and approved prior to running. |
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| Floating Time : | Floating ads are not to exceed 10 second duration and must automatically close at the end of the play (this includes all auto initiated expandable banners). Please see Frequency Cap requirements below. **A frequency cap of one per user per session is required on all over-the-page (out of banner) ad executions. This includes auto initiated expandable banners. |
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| Closing: | The Floating and Expandable portion of the ad must contain a clearly visible (16pt font, e.g. [x] CLOSE) CLOSE or SKIP function that allows the user to stop the animation and close the floating and expanding element immediately. | ||||||
| Looping: | The animation can loop, but the animation length can only last for 15 seconds. After 15 seconds, animation must stop, but can resume on user mouseOver. Site approval is required for any looping over 15 seconds. | ||||||
| Expandable: | TOP Position: Expansion on mouse-over requires collapse on mouse-off. Click to expand; click to collapse. Click to expand and mouse-over to expand all require an obvious close control. An Auto Expanded ad is allowed, but must be frequency capped at 1 per user per session. Max allotted time allowed for the single auto initiated expandable is 15 seconds.
MID Position: Expansion on click to expand; click to collapse ONLY. Require an obvious close control. An Auto Expanded ad is NOT allowed in this position. |
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| Max number of panels: 4. Please see specs below for Panel size pertaining to ad unit. | |||||||
| Audio: | All audio must be user-initiated click only - no exceptions. | ||||||
| Flash Version : | Flash (swf) version 6, 7, 8 and 9 are accepted. | ||||||
| Video (in-banner Video): | Can be host initiated. Must download politely, or stream in after initial download. Maximum duration is :30 sec. and it must contain stop, pause, play and audio control buttons. Allowable video file size that streams in capped at 1.2MB Max. | ||||||
| Weather Elements: | Imagery that simulates weather elements are not permitted in floating creative element. Proper approval is required for advertisers that have weather elements within their ads. | ||||||
| Site Navigation: | Floating creatives can not cover or impede our site's navigation. General rule is to stay below the weather.com main site navigation bar (aka Global Navigation). | ||||||
| Other Advertisers: | Floating or Expandable ads must not cover or impede another advertiser's campaign appearing on the same page. | ||||||
| Frequency Caps: | A frequency cap of one per user per session is required on all over-the-page ad executions (this includes auto initiated expandable banners). | ||||||
| Rich Media Ad Placement: | Certain Rich Media Types are not allowed on certain sections of the site. Please contact your Account Executive to ensure you Rich Media Ad Placement on the site is accepted. | ||||||
| Ad Size - Type | Ad Name - Type | Max File Size | Expanded/Floating Parameters |
| 300x250 w/Float | Medium Rectangle Banner - Float | 40k Initial; 80k Polite/Subsequent for the floating element. | 748x400 is the recommended allotted area and it must float below weather's main navigation and resolve into a leave behind (reminder/leave behind ad). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
| 300x250 w/Expandable | Medium Rectangle Banner - Expandable | 40k Initial; 80k Polite/Subsequent for the expanding portion | Allowable area for expanding down is 500px max in height, or to the left 500px ma x. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
| 300x600 w/Float | Large Rectangle Banner - Float | 50k Initial; 100k Polite/Subsequent for the floating element. | 748x400 is the recommended allotted area and it must float below weather's main navigation and resolve into a leave behind (reminder/leave behind ad). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18.. |
| 300x600 w/Expandable | Large Rectangle Banner - Expandable | 50k Initial; 100k Polite/Subsequent for the expanding portion | Must expand to the left with allowable expansion at 500px total in width. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
| 160x600 w/Float | Skyscraper Banner - Float | 40k Initial; 80k Polite/Subsequent for the floating element | 748x400 is the recommended allotted area and it must float below weather's main navigation and resolve into a leave behind (reminder/leave behind ad). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18.. |
| 160x600 w/Expandable | Skyscraper Banner - Expandable | 40k Initial; 80k Polite/Subsequent for the expanding portion | Must expand to the left with allowable expansion at 500px total in width. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
728x90 w/Float |
LeaderBoard Banner - Float | 40k Initial; 80k Polite/Subsequent for the floating element | 748x400 is the recommended allotted area and it must float below weather's main navigation and resolve into a leave behind (reminder/leave behind ad). Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
| 728x90 w/Expandable | LeaderBoard Banner - Expandable | 40k Initial; 80k Polite/Subsequent for the expanding portion | Must expand down; full expansion max at 360px. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. |
Custom Weather Products Ad Specs
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For clients and agencies, we also keep our Creative Specifications updated on the IAB Creative Specs Database Site.
Weather.com custom products run in conjunction with dominant sponsorships and brand Lock Units. For more information, please contact your weather.com Account Manager. |
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| weather.com Custom Products | Notes: | Graphic Format and Size needed from Agency | 3rd Party served? |
| 120x30 - HeaderSpon | This product runs in conjunction with prominent dominant sponsorship and Brand Lock. For more information, please contact your weather.com Account Manager. | For creative submission, please send the required logo in .eps format along with branding guidelines. Functional Click URL or Click Tracker URL. | No 3rd Party Serving Accepted. |
| Brandlock-DV (Available for Deep Vertical Content Sponsorship) | A wide range of vertical sponsorship opportunities are available across weather.com, allowing advertisers to reach a highly targeted audience across a variety of subjects. Ad placements include a 300x250/600, Headerspon, and optional Deep Vertical Feature which creates a BrandLock. | For the Headerspon: a 120x60 (5k) graphic is required, in gif/jpg/eps format. For the InPage 300x250 (40k), or 300x600(50k): If locally hosted, fla and swf file, default image, click and tracking urls. For the Deep Vertical 583x142px (40k) Ad Slot: You have the option to provide us a custom design static ad unit in gif/jpg format. Click and Tracking URL can accompany this ad unit. |
Yes - all three units can be |
| Window Shade | The Window Shade is a customized advertising opportunity on weather.com. With an initial expansion/push-down on page load, your real-estate expands to an allowable 970 x 418px ad unit and stays exposed for up to seven seconds on weather.com's home page. Upon completion, the ad unit retracts to 970x66px with the option of the engaged user to click to re-engage and view the full unit again. | For creative fulfillment, please contact your Account Manager who will work with our Creative Services Media Solutions Team to fulfill this product. File size: 60K initial, includes auto-expand/push-down and collapsed state. | yes-Pointroll and DoubleClick only |
| ADaptor | ADaptor is advertising technology, unique to weather.com, which provides real-time customization of advertising to enhance relevance and increase effectiveness. ADaptor tailors ad creative in real-time based on the weather, time and location of the consumer viewing the ad | The weather.com Creative Services team will work with our clients to create the most effective ads for the targeting and placement. Ads can be either 300x250 or 300x600, and can appear almost anywhere on weather.com. Using a custom XML feed, ADaptor ads can pull in a myriad of weather-specific and weather-related data points. Additionally, ADaptor ads can be set up to pull data from a store locator or other database provided by the client. | No 3rd Party Serving Accepted. |
| Preferred Partner Module | The Preferred Partner module is a high visibility placement reserved for strategic initiatives and partners. | 50 Characters of text that will be locally served. Please supply 50 Characters of text (including spaces), a Click URL (or tracking URL), and a 1x1 Tracking Pixel (optional). | No 3rd Party Serving Accepted. |
| Sponsored Points of Interest (P.O.I.) | The Sponsored Points of Interests on Interactive Maps includes advertiser logos in the Sponsored Points of interest on the Interactive Maps. Selected locations display current weather information as well as advertiser-specified content such as address, phone number and URL. | Client must provide vector-based image files to use as for the logos on the interactive maps. The required graphic size will be determined during the initial Consultation call with weather.com's Creative Services Media Solutions Team. | No 3rd Party Serving Accepted. |
| DV SpotLight | The Sponsorship is a custom weather product which requires a 170x25 graphic. For more information, please contact your weather.com Account Manager. | Please send a 170x25 (5k max) static .gif or .jpg. Creativeswill be served locally. A clickURL (or clickTracking URL), and a 1x1 tracking pixel (optional). | No 3rd Party Serving Accepted. |
| 10-Day Driver | A 453x142 Ad Unit served on our dominant 10 -Day Forecast Page. The ad unit is a Custom Ad Size specific to weather.com. | 453x142 Ad Unit Size; 40k Initial File Size;No OOB or Rich Media units are allowed on this unit. | Accepted technologies for this placement include; local serving of a swf file, gif/jpg or html. We can also serve 3rd Party advertising from our accepted 3rd Party Vendor list. Please contact your Account executive directly for more details. |
| Microsite | The Microsite is a custom weather product that includes a microsite on weather.com, along with other weather.com prominent products. Please contact your weather.com Account Manager for more information. | For creative fulfillment, please contact your Account Manager who will work with our Creative Services Media Solutions Team to fulfill this product. | No 3rd Party Serving Accepted. |
| HomePage Spotlight | This is a prominent postiion on the weather.com homepage available with select sponsorships. | Creative Assets that must be sent to weather.com: A 158x31 (gif, jpg, file size 10k), which includes logo and “brought to you by” text. ClickTracking and 1x1 Impression tracking is allowed in this ad unit. | No 3rd Party Serving Accepted. |
| Today Page Forecast Driver | A 270x75 Ad Unit served on our Today Page. The ad unit is a Custom Ad Size specific to weather.com | • Graphic is 65x65 gif/jpg/png (file size: 5k) • Title Link: 25 characters. • Two lines of text: 30 Characters on each line. • No OOB or Rich Media units are allowed on this unit. |
Locally Served ONLY. Click and Tracking URL can accompany this ad unit. The Click command can only drive traffic on-site (cannot link off to advertiser site). Please contact your Account executive directly for more details. |
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| Ad Size - Type | Ad Name - Type | Max File Size | Expansion Direction if relevant |
| Desktop LeaderBoard | A standard IAB compliant 728x90 Leaderboard can be served into this position. The LeaderBoard must expand up. At full expansion the Leader can expand up to 290px total. | If the ad is going to be locally hosted with weather.com, please see the Flash Ad Policy and Set-up document below. Otherwise, please see our Rich Media and Third Party Ad Serving Policy Sheet. Otherwise a 300x250 at 40k in .swf, .gif or .jpg format. Click Thru URL and Impressions Tacking URL can be supplied as well. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | up only |
| Desktop Medium Rectangle | A standard IAB compliant 300x250 Medium Rectangle can be served into this position. The 300x250 Ad can be an in page ad, or an expandable ad. It can Expand to the left and up only. Full expansion to the left is 500px, and up is 450px. | If the ad is going to be locally hosted with weather.com, please see the Flash Ad Policy and Set-up document below. Otherwise, please see our Rich Media and Third Party Ad Serving Policy Sheet. Otherwise a 300x250 at 40k in .swf, .gif or .jpg format. Click Thru URl and Impressions Tacking URL can be supplied as well. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | left/up |
| StartSpon In Page Ad 300x250 | The Desktop Start Sponsorship owns the first ad impression of the day when the Desktop Application initiates on Start-Up. The 300x250 Ad can be an in page ad, or an expandable ad. It can Expand to the left and up only. Full expansion to the left is 500px, and up is 450px. |
If the ad is going to be locally hosted with weather.com, please see the Flash Ad Policy and Set-up document below. Otherwise, please see our Rich Media and Third Party Ad Serving Policy Sheet. Otherwise a 300x250 at 40k in .swf, .gif or .jpg format. Click Thru URL and Impressions Tacking URL can be supplied as well. Flash (swf) version 7,8 and 9 accepted, built with a frame rate of 18. | left/up |
| Desktop Custom Frame | As a creative element that supports the in-page ad, the Custom Frame provides an eye-catching element to the Start Sponsorship on Desktop Weather. Using similar colors and images, the two units can create an exciting user experience. | A Consultation is required with our Creative Media Solutions Team in order to ensure the correct assets are supplied. The Frame element of the ad must be served in-house, and the frame must be a static graphic. The frame itself cannot be clickable, besides the [CLOSE] button. 3rd Party tracking is allowed on the Custom Frame Unit. | n/a |
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| Ad Name | Description | File Type Requirements | 3rd Party Tracking |
| Video Pre-roll Product | The advertising opportunity in the Weather.com video player consists of two separate positions that operate in conjunction with one another. There is a 400 x 300 Pre-Roll, and a 300 x 250 companion banner that remains until the next ad call is made. In order to take advantage of this ad opportunity, both creatives are necessary. Third-party ad serving is possible for the 300x250 unit and it is possible to take advantage of third-party tracking for the Pre-Roll unit. Specifications for the creative positions and the optional tracking are provided in the Video Submission Specs Document. |
Required Assets for this product include the Video Pre-Roll file itself along with the companion ad; a 300x250 IAB Compliant Ad Unit. The video formats requires a 15: or 30: Seconds Video PreRoll. The following file types are acceptable formats: WMV, FLV and QuickTime Video. Click tracking URLs and impression tracking URLs for Pre-Roll. The 300x250 can be third-party served or can be in one of the following formats: SWF, JPG, GIF. These assets must be submitted to weather.com at least 5 days prior to launch. For more information, please contact your Weather.com Account Executive. |
300x250 unit can be Third Party Served.
Pre-roll can be Third Party Tracked: Start, Mid and End tracking available. |
| Variable Video Pre-roll Product | Available only during severe weather situations, Weather's Video allows for a quick upload for your advertising opportunity for extended Pre-Roll reach during extreme Video Content play. For the variable video product, you have the option to run with, or without companion units. |
Required Assets for this product include the Video Pre-Roll file itself along with the companion ad; a 300x250 IAB Compliant Ad Unit. The video formats requires a 15: or 30: Seconds Video PreRoll. The following file types are acceptable formats: WMV, FLV and QuickTime Video. Click tracking URLs and impression tracking URLs for Pre-Roll. The 300x250 can be third-party served or can be in one of the following formats: SWF, JPG, GIF. These assets must be submitted to weather.com at least 5 days prior to launch. For more information, please contact your Weather.com Account Executive. |
300x250 unit can be Third Party Served.
Pre-roll can be Third Party Tracked: Start, Mid and End tracking available. |
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| Ad Size - Type | Ad Name - Type | Max File Size | 3rd Party Tracking |
WAP 2.0 SMALL - Image and Text Link Banner |
All Mobile campaigns require four different Ad Sizes. These sizes are optimized to best fit the mobile phone on which the ad is being viewed. Each Ad Size for mobile must come with a Graphic and Text.
RESTRICTIONS: Linking URL must link to a mobile web (WAP) site specifically optimized for mobile phones. Linking URLs to PC-based websites will not be accepted. If you don not have a mobile (WAP) URL, your ad must link to a landing page. Please refer to the landing page specs for more details. |
For Mobile, the ad size is 120x20 pixels; please submit a .gif, .jpg or .png;Text up to 10 Characters; 1k Please provide actual image files and copy to your campaign specialist for creative optimization and scheduling. Our Creative Services department can create mobile banner ads for your campaign for a production fee of $1,000. For more info, please see the Mobile Submission Specs sheet. |
no |
| WAP 2.0 MEDIUM - Image and Text Link Banner | All Mobile campaigns require four different Ad Sizes. These sizes are optimized to best fit the mobile phone on which the ad is being viewed. Each Ad Size for mobile must come with a Graphic and Text.
RESTRICTIONS: Linking URL must link to a mobile web (WAP) site specifically optimized for mobile phones. Linking URLs to PC-based websites will not be accepted. If you don not have a mobile (WAP) URL, your ad must link to a landing page. Please refer to the landing page specs for more details. |
For Mobile, the ad size is 168x28 pixels; please submit a .gif, .jpg or .png;Text up to 12 Characters; 2k Please provide actual image files and copy to your campaign specialist for creative optimization and scheduling. Our Creative Services department can create mobile banner ads for your campaign for a production fee of $1,000. For more info, please see the Mobile Submission Specs sheet. |
no |
| WAP 2.0 LARGE - Image and Text Link Banner | All Mobile campaigns require four different Ad Sizes. These sizes are optimized to best fit the mobile phone on which the ad is being viewed. Each Ad Size for mobile must come with a Graphic and Text.
RESTRICTIONS: Linking URL must link to a mobile web (WAP) site specifically optimized for mobile phones. Linking URLs to PC-based websites will not be accepted. If you don not have a mobile (WAP) URL, your ad must link to a landing page. Please refer to the landing page specs for more details. |
For Mobile, the ad size is 216x36 pixels; please submit a .gif, .jpg or .png;Text up to 32 Characters; 3k Please provide actual image files and copy to your campaign specialist for creative optimization and scheduling. Our Creative Services department can create mobile banner ads for your campaign for a production fee of $1,000. For more info, please see the Mobile Submission Specs sheet. |
no |
| WAP 2.0 EXTRA LARGE - Image and Text Link Banner | All Mobile campaigns require four different Ad Sizes. These sizes are optimized to best fit the mobile phone on which the ad is being viewed. Each Ad Size for mobile must come with a Graphic and Text.
RESTRICTIONS: Linking URL must link to a mobile web (WAP) site specifically optimized for mobile phones. Linking URLs to PC-based websites will not be accepted. If you don not have a mobile (WAP) URL, your ad must link to a landing page. Please refer to the landing page specs for more details. |
For Mobile, the ad size is 300x50 pixels; please submit a .gif, .jpg or .png;Text up to 24 Characters; 5k Please provide actual image files and copy to your campaign specialist for creative optimization and scheduling. Our Creative Services department can create mobile banner ads for your campaign for a production fee of $1,000. For more info, please see the Mobile Submission Specs sheet. |
no |
| Standard Landing Page Submission Guidelines | Mobile Web Banners can link to your existing mobile web (WAP) site. If you don't have a mobile website, your ad will need to link to a landing page formatted for mobile web. We can create and host a landing page for your campaign at not additional cost.
A standard landing page includes a header image and text. Direct response features such as click-to-call or an email opt-in may also be included. |
Header Image - 120x20 static gif/jpg/png; max file size 2k and 250 characters maximum. | no |
| Click-To-Call Landing Page Submission Guidelines | A standard landing page includes a header image and text. Direct response features such as click-to-call or an email opt-in may also be included. |
Header Image - 120x20 static gif/jpg/png; max file size 2k and 250 characters maximum. Call to Action Text - 50 Character maximum. This copy will be displayed as the link that users will click to call. For Example: "Click here to call 800-123-4567" or "Call to make a reservation". Phone Number - area code - number; it is recommended that the advertiser provide a unique 800 number to track calls. Footer Text - 100 Character maximum. |
no |
| Email Opt-In Landing Page Submission Guidelines | A standard landing page includes a header image and text. Direct response features such as click-to-call or an email opt-in may also be included. |
Header Image - 120x20 static gif/jpg/png; max file size 2k and 250 characters maximum. |
no |
| Mobile Mini Site | All mobile mini sites are created with the mLogic Microsite Builder platform in partnership with Crisp Wireless. The development of this product will begin with an initial kick-off call scheduled between you, the Account manager and the weather.com Media Solutions team. |
Header Image - 300x100, static JPG, 5k Max. Copy (per page) - 750 characters max including spaces. Page image (one per page) - 300 pixels wide, static JPG, 5k. For more details, please see our Mobile Specifications Document. |
no |
| Mobile Web Video Sponsorship | Video forecasts are available for 100 cities, as well as regional and national. Video content available “off-deck” only; the video forecast link displays on your forecast page only if your phone has video capabilities. The sponsorship includes a banner ad on the video index page plus a :15 sec preroll. | Creative requirements are as follows for the video portion: For the PreRoll an flv, wmv or mpeg video file.; On2 Codec; 15fps; 300 kbps MP3 Audio; 44.1 kHz; Mono 96kbps. | no |
Weather Email Product Ad Specs
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| Ad Size - Type | Ad Name - Type | Max File Size | 3rd Party Tracking |
| Email Alerts | The advertising opportunity on weather Email Alerts includes a standard static 300x250 Medium Rectangles that can only be in .gif and .jpg format. No Rich Media or 3rd Party serving is allowed in this environment, but 3rd Party tracking is allowed with one of our approved vendors. | For Email Alerts Weather Creatives, please submit a 300x250 .gif, or .jpg image no more than 40K in size. A functional URL for click-through is also required. | yes |