Standard Ads Specs

General Advertising Guidelines 

The following details creative and technical requirements for weather.com accepted standard in-banner ad formats.

  • Ads cannot be designed to blend into page content. A 1px border is required, or the ad must be clearly defined within the allowable ad space. To ensure our navigation doesn't get blocked, make the z-index less than 95000.
  • Ads may not blink, shake, flicker or flash in a disruptive manner. The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user's prompts as an ad. False functionality (a.k.a. fake buttons) are not allowed.
  • The action of clicking on an ad must not initiate an application download, and all clicks must spawn a new browser with the ad unit is clicked.
  • All ads are subject to review.

Additional Instructions and Guidelines

Rich Media and Third-Party Ad Serving Policy     Flash Ad Policy and Setup


For clients and agencies, we also keep our Creative Specifications updated on the IAB Creative Specs Database Site.




Standard Ad Specs

Ad Style Name Size File Type File Size Flash Size
PreEmpt Advertising Only 160 x 600 .GIF   .JPG   .SWF 40K 40K
Square Button Banner 125 x 125 .GIF   .JPG   .SWF 30K 30K
Skyscraper Banner 160 x 600 .GIF   .JPG   .SWF 40K 40K
Medium Rectangle 300 x 250 .GIF   .JPG   .SWF 40K 40K
Large Rectangle Banner 300 x 600 .GIF   .JPG   .SWF 50K 50K
Pop Under 700 x 300,
550 x 550, or
500 x 300
Via 3rd Party Vendors ONLY. (No local hosting solutions) See our Third Party Ad Serving Policy 40K 40K
Leaderboard Banner 728 x 90 .GIF   .JPG   .SWF 40K 40K


Flash Specs

Flash Version ActionScript Frame Rate Max Looping/Animation Click Tag Method & CPU Usage
10 or Lower AS2 or AS3 24 fps 15 seconds See Flash Ad Policy and Setup Doc


[back to top]