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General Advertising Guidelines The following details creative and technical requirements for weather.com accepted standard in-banner ad formats.
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| Custom advertising opportunities designed and developed to run on weather.com. | |||
For clients and agencies, we also keep our Creative Specifications updated on the IAB Creative Specs Database Site. Weather.com custom products run in conjunction with dominant sponsorships and brand Lock Units. For more information, please contact your weather.com Account Manager. |
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| weather.com Custom Products | Notes: | Graphic Format and Size needed from Agency | 3rd Party served |
| Branding Bar | The Branding Bar runs in conjunction with prominent dominant sponsorship and Brand Lock. It should be accompanied with the 300x250 or the 300x600 on the page. Standard animation within the ad is permissible, but Out-of-Banner is not allowed. This unit will come down during Severe Weather mode. | Ad Unit Size: 970x66 File Format: .GIF .JPG .SWF Max Alternate File Size: 40K Max Flash Weight: 40K initial load. Up to 80K polite/subsequent load per panel. Up to 4 panels. |
Yes |
| Window Shade | The Window Shade is a customized advertising opportunity on weather.com. With an initial expansion/push-down on page load, your real-estate expands to an allowable 970 x 418px ad unit and stays exposed for up to seven seconds on weather.com's home page. Upon completion, the ad unit retracts to 970x66px with the option of the engaged user to click to re-engage and view the full unit again. Window Shades are sold as a companion of a non out of banner 300x250 or 300x600 unit. The billable unit is the 300x250/600. |
For
creative fulfillment, please contact your Account Manager who will work
with our Creative Services Media Solutions Team to fulfill this
product.
File size: 60K initial, includes auto-expand/push-down and collapsed
state. If TWC will be hosting assets, ActionScript 2 (AS2) must be used. If assets will be third-party served (e.g.: DART, Pointroll), then ActionScript 2 or 3 may be used. |
Yes. For a list of approved vendors, please contact your weather.com Account Manager. **Rich Media fees may apply. To avoid charges due to over delivery, please submit a standard creative as a backup. |
| ADaptor | ADaptor is advertising technology, unique to weather.com, which provides real-time customization of advertising to enhance relevance and increase effectiveness. ADaptor tailors ad creative in real-time based on the weather, time and location of the consumer viewing the ad | The weather.com Creative Services team will work with our clients to create the most effective ads for the targeting and placement. Ads can be either 300x250 or 300x600, and can appear almost anywhere on weather.com. Using a custom XML feed, ADaptor ads can pull in a myriad of weather-specific and weather-related data points. Additionally, ADaptor ads can be set up to pull data from a store locator or other database provided by the client. | No 3rd Party Serving Accepted. Tracking Pixel (optional) |
| Partner Spotlight | The Partner Spotlight module is a high visibility placement reserved for strategic initiatives and partners. No Rich Media or animated units are allowed in this position. The Click command can only drive traffic on-site (cannot link off to advertiser site) and the message/copy must promote the content the advertiser is sponsoring. Third Party Tracking Pixel (optional). | 300x80 Static .GIF .JPG or .PNG Click URL (or tracking URL), and a 1x1 Tracking Pixel (optional). |
No 3rd Party Serving Accepted. Tracking Pixel (optional) |
| Sponsored Points of Interest (P.O.I.) | The Sponsored Points of Interests on Interactive Maps includes advertiser logos in the Sponsored Points of interest on the Interactive Maps. Selected locations display current weather information as well as advertiser-specified content such as address, phone number and URL. | Client must provide vector-based image files to use as for the logos on the interactive maps. The required graphic size will be determined during the initial Consultation call with weather.com's Creative Services Media Solutions Team. | No 3rd Party Serving Accepted. |
| DV SpotLight | The Sponsorship is a custom weather product which requires a 170x25 graphic. For more information, please contact your weather.com Account Manager. | Please send a 170x25 (5k max) static .gif or .jpg. Creativeswill be served locally. A clickURL (or clickTracking URL), and a 1x1 tracking pixel (optional). | No 3rd Party Serving Accepted. |
| 10-Day Driver | A 453x142 Ad Unit served on our dominant 10 -Day Forecast Page. The ad unit is a Custom Ad Size specific to weather.com. | 453x142 Ad Unit Size; 40k Max File Size. No OOB or Rich Media units are allowed on this unit. | Yes |
| Microsite | The Microsite is a custom weather product that includes a microsite on weather.com, along with other weather.com prominent products. Please contact your weather.com Account Manager for more information. | For creative fulfillment, please contact your Account Manager who will work with our Creative Services Media Solutions Team to fulfill this product. | No 3rd Party Serving Accepted. |
| HomePage Spotlight | This is a prominent position on the weather.com homepage available with select sponsorships. | Creative Assets that must be sent to weather.com: A 180x35 (gif, jpg, file size 10k), which includes logo and may also include "brought to by" or "presented by" text. Click Tracking and 1x1 Impression tracking is allowed in this ad unit. | No 3rd Party Serving Accepted. |
| Local Suite Driver | A 300x80 Ad Unit served on our Local Suite pages. The click command can only drive traffic on-site (cannot link to advertiser site). For creative fulfillment, please contact your Account Manager who will work with our Creative Services team to fulfill this product. |
Graphic Format and Size needed from Agency: - GIF, JPG, or PNG format optimized for max dimensions of 94x30. - Max file size: 30k - No OOB or Rich Media units are allowed on this unit. |
No 3rd Party Serving Accepted. Click tracking and 1x1 impression tracking are optional. |
| Show Sponsorship | The Show Sponsorship is a 210x60 Ad Unit served on our TV Show pages. The ad unit is a Custom Ad Size specific to weather.com. The click command can drive traffic to internal weather.com sites or external advertiser sites. For creative fulfillment, please contact your Account Manager, who will work with our Client Solutions team's Creative Services division. | Please deliver: - 120x60 gif, jpg, or png, file size: 5k or smaller - alternately, a 120x60 PSD of any file size - Title Link: 25 characters, including spaces and punctuation - Two lines of text: 30 characters per line, including spaces and punctuation - No OOB or Rich Media units are allowed on this unit. |
No 3rd Party Serving Accepted. |
Flash Specs for All Ads
| Flash Version | ActionScript | Frame Rate | Max Looping/Animation | Click Tag Method & CPU Usage |
| 10 or Lower | AS2 or AS3 | 18 fps | 15 seconds | See Flash Ad Policy and Setup Doc |
