New "Hooks" for 2012
In 2012, The Weather Channel will go beyond our daily
news and weather coverage to cover
topical seasonal features such as:
- Holidays
- Seasonal Events
- Sporting Events
- Some topics will be cross-platform but don't have to be sold that way
- Sponsorship duration and minimum spend will vary depending on topic
- Need 1 month lead time to produce
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• NFL Playoffs / Super Bowl
• BCS Bowl Games
• 10 [Winter] Foods & Drinks You Crave (part of 4-part annual package)
• 5 Favorite [Winter] Drives (part of 4-part annual package)
• Myth Busters: Winter Weather Myths Debunked (part of 2-part annual package)
• Groundhog Day
• 5 Jobs That Make Your Teeth Chatter
• Cantore/Seidel: Top 5 Weather Events Covered
• Valentine's Day
• Daytona 500
• Academy Awards: Movies Where Weather Plays a Starring Role
• March Madness: Weather Brackets: All-Time Weather Songs
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• Masters Golf (part of 4-part Golf Majors package)
• 5 Favorite [Spring] Drives (part of 4-part annual package)
• Countdown to Opening Day
• Tax Day: 5 Most Taxing Weather Conditions
• 10 [Spring] Foods & Drinks You Crave (part of 4-part annual package)
• Top 5: NFL's Worst Weather Matchups (coincides with NFL schedule release)
• Kentucky Derby
• Mother's Day
• Top 5 Favorite Beaches (Spring Break)
• Countdown to Memorial Day
• U.S. Open Golf - part of 4-part Golf Majors package
• Father's Day/Gadgets
• Odd Summer Camps
• Countdown to July 4th (Cuervo FROR)
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• 5 Favorite [Summer] Drives (part of 4-part annual package)
• 10 [Summer] Foods & Drinks You Crave (part of 4-part annual package)
• British Open (part of 4-part Golf Majors package)
• NFL's Hottest Training Camps
• PGA Championships (part of 4-part Golf Majors package)
• Myth Busters: Summer Weather Myths Debunked (part of 2-part package)
• Back to School
• Countdown to Labor Day (Cuervo FROR)
• Fun Fall Festivals
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• 5 Favorite [Fall] Drives (part of 4-part annual package)
• 10 [Fall] Foods & Drinks You Crave (part of 4-part annual package)
• Countdown to Halloween
• Baseball World Series
• First Flake Fallen
• Countdown to Thanksgiving
• Worst Weather Airports
• Countdown to Christmas (tentative - depends on Holiday plans)
• 5 Cool Places to Spend New Year's Eve
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