iPhone Application: Advertising Solutions
iPhone users are constantly on the move. Your advertising message can go with them.
Hip and cutting edge. Well educated and affluent. Constantly on-the-go. And The Weather Channel iPhone application is with them wherever they go.
39% of iPhone users cite weather-related apps as one of the three kinds of applications they use most frequently.1 With over 8 million downloads since the application launched in Nov. 2008, our application is already one of the all-time Top 20 most downloaded free iPhone applications, beating out over 100,000 other applications.2
The Weather Channel application is a daily part of user’s routines. Now your advertising message can be too.
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iPhone App advertising • Sponsorship and impression-based opportunities available • Estimated # of impressions/day: 7 million+ • Estimated # of unique visitors/day: 2 million+ |
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iPhone audience profile: Young and affluent • 46% are under 40 • 55% male; 45% female • 77% are college educated • 73% consider themselves tech savvy • 54% have HHI of $75K+ • 35% have HHI of $100K+
Sources: TNS Compete, Nov. ‘08; comScore Apple App Store Report, Jan. ‘09 |
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| Zyrtec sponsorship of The Weather Channel iPhone application. (Click image to enlarge) |
Sources: 1 TNS Compete, April 2009;2 Apple App Store, Jan '10; DoubleClick Ad Serving Data, 2010 |