Online - Local Advertising - The Weather Channel Advertising Media Kit

Local Advertising

A powerful and accountable online advertising medium for connecting with local customers.

While you probably know weather.com as a site with huge reach, you may not think of us for your local advertising needs.

But if you think about it, all weather is local. That's why our online reach in many DMAs exceeds that of local sites and, often, local newspapers and television.

But unlike traditional media, local online advertising offers you solutions that consumers can immediately act upon, and that can be measured through accountable methodology.

Geo-Targeting

The most accurate geo-targeting in the industry. Only weather.com gives you the flexibility to use the zip code and location data users enter to check their local weather conditions to target your message.

Add a geo-buyout and own up to 80% share of voice on the Local Forecast pages of your selected markets.

Adaptor

Localize your message in real-time and amplify your impact.

This innovative product tailors your advertising creative to match up with the local weather, time and location of each consumer viewing your ad.

Variables that can be incorporated into your advertising include:

Address and phone number of your nearest retail location

Current local weather

Forecasted weather conditions

Countdown timer counting down to specific date and time (for example: a sales event)

To ensure we effectively deliver on your advertising goals, a minimum $10,000 monthly commitment is required. For additional information, please contact:

Piper Walker, VP Sales Mobile, Online
855-782-5268 toll free

Geo-targeted ad targeting the Los Angeles DMA