The Weather Channel Mobile:
Mobile advertising solutions
The Weather Channel Mobile is the leading advertising solutions provider for advertisers looking to reach on-the-go consumers.
Each month, 15 million+ unique visitors access The Weather Channel mobile to get local forecasts, severe weather updates, airport delays, traffic maps and more. Our large unique audience makes us the #1 content provider on the mobile web, with over 24% reach of the mobile web audience.
iPhone Application: Click to learn more about advertising opportunities on our iPhone app.
Mobile Demo: Click to view a demo of our mobile advertising solutions.
Advertisers can reach their desired audience through a variety of innovative mobile ad products – all within an uncluttered advertising environment:
- Geo-targeted
- Weather Triggered: Target mobile users experiencing specific weather conditions.
- Segment Targeting (powered by Nielsen Claritas PRIZM®)
- Exclusive sponsorship of personal-interest sections
- Mobile Video: A 15-second ad running immediately before a video forecast
TWC MOBILE AUDIENCE DEMOGRAPHICS |
|
| 57% Male 43% Female 44% HHI $75K+ |
64% College Graduate 68% Adults 25-54 59% Employed Full-time |
| Source: Nielsen Mobile, Sept. 2009 | |
Customized Mobile Mini-sites
The Weather Channel Mobile can also create customized mobile mini-sites designed with a look and feel consistent with an advertiser’s website. This turnkey ad product provides advertisers with multiple pages of content to showcase products or services and can include an image gallery, store locator, video and click-to-call functionality.
For more information on Mobile advertising solutions, please contact:
Northeast, Mid-Atlantic and Southeast |
Midwest, Southwest and West Coast Sean Kearney, Sales Director 312.946.1323 SKearney@weather.com |
For mobile advertising specs, please see the Ad Specs section.